Research Agenda

“Value Creation (vs Value Destruction) as an Unexpected Consequence of Negative Comments on [Innocuous] Brand Social Media Posts,” (February 2022) for the Journal of Interactive Marketing.

Hossain, Mehdi T., and Tracy Khan**, “An Exploratory Study of Panic Buying Among the Socially Vulnerable Population” National Science Foundation ($135,825.00).

Tracy Khan, Christy Ashley, Cinthia Satornino “Hooked on a Feeling: Can Fun Interventions Increase the Persistence of Eco-friendly Shopping Behavior?” Targeting Journal of Consumer Psychology.

Tracy Khan, Christy Ashley, “Too Much Fun? Persistence of Eco-Friendly Shopping Resulting from Fun (vs. Non-Fun) Triggers” Targeting Journal of  Retailing

Tracy Khan, Christy Ashley, “Healing Circle for female POC students at the College of Business.” Targeting Equality, Diversity & Inclusion.

Lauren Labrecque, Jerry Xia, Tracy Khan, “You had me at hello: Linguistic analysis of movie reviews across three continents.” Targeting Journal of Consumer Psychology.

Tracy Khan, “A Meta-analysis On Marketplace Morality and the Factors that

Increase Pro-Environmental Consumption,” (Initial round of data coding occurring now). Targeting the Journal of Consumer Psychology

Tracy Khan, Lenita Davis, “An Exploratory Study of Minority Women and their efficacy in Personal Selling Environments.” Targeting the Journal of Personal Selling and Sales Management.

Sean Rogers, Patricia Crawford, Courtney Hixon, Tracy Khan & Priscilla Pena, “Positive Turnover and Negative Retention: Towards a New, Employee-Centered Theory of Organizational Exit.” Targeting Journal of Management Studies.

Society for Marketing Advances, November 2023

• Tracy Khan, Rebeca Perren, “Voices Against Violence: Empowering Students to Address Domestic Terrorism through Digital Activism."

American Marketing Association, August 2022

• Tracy Khan, Christy Ashley, “Hooked on a Feeling: Can Fun Interventions Increase the Persistence of Eco-friendly Shopping Behavior?” 

Society of Consumer Psychology, Zoom, March 2022

• Hossain, Mehdi T. and Tracy Khan**, “An Exploratory Study of Panic Buying Among the Socially Vulnerable Population”

Association for Consumer Research, Zoom, October 2021

• Hossain, Mehdi T. and Tracy Khan**, “The Psychological Underpinnings of Panic Buying during the COVID-19 Pandemic."

Association for Consumer Research, Zoom, October 2021

• Hossain, Mehdi T., Adwait Khare, Traci Freling, Sultan Alkhuzam, Tracy Khan**, and Ashok Lalwani, “Brands’ Love-Hate Relationship with Hedonic Preference: A Meta-analysis and an Experiment.”

Association for Consumer Research, Zoom, October 2021

• Hossain, Mehdi T., Adwait Khare, Traci Freling, Sultan Alkhuzam, Tracy Khan**, and Ashok Lalwani, “Brands’ Love-Hate Relationship with Hedonic Preference: A Meta-analysis and an Experiment,” revising for resubmission (upon a reject and resubmit decision) for the Journal of the Academy of Marketing Scienc

Society of Consumer Psychology, Zoom, August  2020

• Hossain, Mehdi T. and Tracy Khan**, “So Far yet So Close: When the Angel is in Deliberation.”